McDonalds To Serve Up Plarail Shinkansen Assortment

McDonalds Takara Tomy Plarail Shinkansen 2014

Plarail locomotives will soon return to Japanese Happy Meal’s (known as Happy Set meals in the land of the rising sun). All eight of the trains included in the collection are of the Shinkansen (bullet train) variety, as compared to the more mixed assortment seen in previous years. A special edition freight car sporting a McDonalds Cheeseburger will also be available. The collection of eight Shinkansen locomotives (pictured above) will be available starting the 10th of October while the Cheeseburger car (pictured below) will be made available a day after on the 11th.

Takara Tomy Plarail McDonalds Burger Car

via Takara Tomy

Tomy Pokemon White Kyurem Articulated Vinyl Figure Review

Tomy Pokemon White Kyurem Figure-Box

Kyurem is quite a legend in the world of Pokemon, quite literally so, considering that Kyurem is in fact a legendary Pokemon. The new Pokemon White Kyurem Articulated Vinyl Figure from Tomy depicts the “white” version of the dragon and ice type Pokemon, who is formed when a DNA splicer is used with fellow Tao trio Pokemon Reshiram. The White Kyurem is best known for gracing the cover of Pokemon White Version 2. Continue reading “Tomy Pokemon White Kyurem Articulated Vinyl Figure Review”

Tomy Pokemon Throh vs. Sawk Figure Pack Review

Tomy Pokemon Throh vs. Sawk Figure Pack BoxThroh and Sawk are the martial artists of the ever expanding Pokemon world. Both creatures don the elegant white robes that are best known as icons of the Eastern fighting styles they represent. While both Throh and Sawk are quite different, they each also share some similarities. Both are male only, fighting type Pokemon who do not evolve from or into any other Pokemon. The new Pokemon Throw vs. Sawk Figure Pack from Tomy recreates the pair of fighting Pokemon in miniature. Continue reading “Tomy Pokemon Throh vs. Sawk Figure Pack Review”

LEGO Now World’s Most Valuable Toy Company

LEGO Headquarters Denmark-Billund$14.6 billion. That is the estimated market capitalization of privately held toy maker LEGO. This makes the Danish company the world’s most valuable toy manufacturer by market capitalization, just ahead of American firm Mattel, which is valued at $14.4 billion, while Hasbro trails far behind both companies with a value of $5.4 billion. Japanese toy manufacturers Bandai and Tomy had a value of roughly $3.85 billion and $520 million respectively while Canadian firm Mega Brands, manufacturer of Mega Bloks, had a market capitalization slightly over $200 million.

Led by CEO Jorgen Vig Knudstorp, LEGO saw revenues rise 25% last year and manufactured an impressive 45.7 billion bricks. LEGO’s greatly expanded its product offerings in recent years adding themes based on licenses such as The Lone Ranger, Teenage Mutant Ninja Turtles, The Hobbit, The Lord of the Rings, and Marvel and DC Superheroes. It has also created new original properties such as Friends, Ninjago and Chima. LEGO stores have also proliferated across North America and Europe.

The Kristiansen family, which owns LEGO, controls its stake through Kirkbi A/S, an investment company headquartered in the same town as LEGO, Billund, Denmark. Kirkbi  also owns 36% of Merlin Entertainments Group; the owner of the LEGOLAND theme parks and Discovery Centers among other attractions around the world. Merlin Entertainments Group recently opened two new LEGOLAND theme parks, one in Florida and another in Malaysia as well as a LEGOLAND Discovery Center in Toronto, Canada with plans for another in New Jersey.

Source: Bloomberg, New York Times

Tomica Releases Mario Kart 7 Model Car Assortment

Tomy Tomica Mario Kart 7 Racecars

Tomica has released a new assortment of model cars from the popular Nintendo 3DS title Mario Kart 7 featuring Mario, Toad, Luigi and Yoshi. Two kart varieties are available for each character, standard and Bumble V, with both vehicles featuring a removable kite. The model karts are due out in the middle of March and will be priced at roughly $8 each. Released in late 2011, Mario Kart 7 has sold more than 4.5 million copies and is the second best selling 3DS title behind Super Mario 3D Land.

Source: VideoGame MM