GameStop PowerupRewards members who pre-order Star Trek The Video Game for either the XBOX 360 or PlayStation 3 at the retailer will receive a free KRE-O Star Trek set of the U.S.S Enterprise. Star Trek The Video Game, which has been in development for more than three years, allows players to get an up-close look at the iconic U.S.S Enterprise as well as face the enemy the Gorn. Continue reading
The fourth film in the Jurassic Park franchise will be getting its own line of Kre-O construction sets thanks to a partnership between Hasbro and Universal. Jurassic Park will be the latest media franchise to get its own Kre-O line and will follow in the footsteps of G.I Joe, Transformers, Battleship and the soon to be released Star Trek construction set assortment. The line is set to be released soemtime in the Summer of 2014 while the movie, Jurassic Park IV, will be released on June 13,2014. This is not the first time though that Jurassic Park has inspired a line of consturction sets. Previously, in conjunction with the opening of the third Jurassic Park movie in 2001, LEGO released a line of sets that were a part of its Studios theme.
According to data compiled by the NDP group, building sets saw their sales increase a whopping 17% year over year as of September, 2012. Unfortunately, other toy categories did not fare as well. Dolls saw sales remain flat while every other category saw a decline, such as that of action figures, where sales fell 11%, or plush, where sales declined 19%.
Building sets appear to have had a stellar year thanks in part to releases such as Mega Blok’s World Of Warcraft, LEGO’s The Lord Of the Rings and Kre-O Transformers. But sales that occur this holiday season may provide a better long term perspective of what toys are hot and what toys are not.
Convenience store chain Family Mart will be offering up a fairly unique product to its shoppers; a Kre-O Transformers Optimus Prime that serves as a USB Hub. Pictures on the Transformers Taiwan Expo facebook page showcase the mega sized Optimus Prime Kreon, which is slated to be a Family Mart exclusive in Taiwan. Family Mart also operates stores throughout East Asia as well as a handful in the United States, but no word yet if the Kre-O Optimus Prime USB will be available outside of Taiwan.
The KRE-O G.I Joe lineup was finally unveiled at Hasbro’s New York Comic Con preview night event. Hasbro is giving the combination of G.I Joe’s and construction blocks a second try, after a previous short lived attempt in the 2000s with the Built To Rule line. The sets, which will be Toys R Us exclusives, will depict the staple cast of characters, scenes and vehicles from the long running media franchise. Continue reading