Fans of the newly released LEGO Elves theme will have the opportunity to receive a free polybag set feature an Azari the Fire Elf figure this March. The polybag, Azari’s Magic Fire, is free with any purchase of a LEGO Elves set throughout the month of March at LEGO stores in North America. Azari is one of the five main characters that are part of the LEGO Elves theme, the others include: Continue reading Free Azari LEGO Elves Figure Now Available
LEGO is hoping its newly released theme, LEGO Elves, will provide the firm with additional momentum to capture an increasing share of the toy market. Targeted at the female market, the LEGO Elves theme is meant to complement the Princess and Friends line that have proven to be extremely lucrative for the Danish construction toy juggernaut. As LEGO strengthens its grip over the construction toy space, of which it already holds 70%, it comes closer to becoming the biggest toy company by revenue, a title currently held by Mattel. But LEGO already has all of its rivals beat in one regard: it has the highest market capitalization of any toy company.
A LEGO set based on the iconic The Kwik-E-Mart from The Simpsons may soon be a possibility if pictures on the Instagram of user lego_sid are accurate. This would mark only the second playset in the LEGO The Simpsons lineup, after The Simpsons home on Evergreen Terrace itself. While clear images of the set are not yet available, the design does seem to capture the detail of the convenience store of choice from The Simpsons fairly well.
The full line of LEGO Pirates sets are now available at LEGO Sop at Home. The new line, announced last year, currently features an assortment of 6 sets, priced from $12.99 to $99.99. The LEGO Pirates chess set has already proved to be tremendously popular and has sold out and will be available again in May. This latest release of LEGO Pirates marks the first time in 6 years that the theme has appeared in the increasingly license driven LEGO lineup.
Plarail locomotives will soon return to Japanese Happy Meal’s (known as Happy Set meals in the land of the rising sun). All eight of the trains included in the collection are of the Shinkansen (bullet train) variety, as compared to the more mixed assortment seen in previous years. A special edition freight car sporting a McDonalds Cheeseburger will also be available. The collection of eight Shinkansen locomotives (pictured above) will be available starting the 10th of October while the Cheeseburger car (pictured below) will be made available a day after on the 11th.
via Takara Tomy
It seems that Super Heroes are now forming alliances with the food industry. Batman now has his own burger and Orange Juice now has its own Avenger. Pictured above is the Batman burger that is now available at McDonalds locations in Hong Kong. The sandwich in addition to the usual beef patties and cheese, also features an egg. While featuring no obvious association with Batman himself, the Batman burger serves as a promotional tool for McDonalds Hong Kong, who also plans on releasing menu items based on other Justice League superheroes as well. Continue reading Superheroes Super Food
Mega Blok’s Power Rangers theme continues with the release of the Super Megaforce Sky Ship Showdown set (pictured above). The set is based on the Power Rangers MegaForce TV show that airs on Nickelodeon.
Also available on store shelves now is the new Adventure Force line from Mega Bloks featuring Police, Fire (Fire Station set pictured above) and Military themed sets.
The new Adventure Force sets are now available at Wal-Mart and are priced between $9.97 and $49.97.